33 Marketing Acronyms and What They Mean

Nathaniel Bastin
3 min readJan 30, 2024

For the uninitiated, marketing can sometimes feel like having to decipher a secret code, brimming with bewildering acronyms. It’s all too easy to get lost in the alphabet soup of it all!

Well, you needn’t worry.

Here’s a quick overview of 33 common marketing acronyms to help you cut through the jargon and begin navigating the marketing landscape with confidence.

API — Application Programming Interface

Protocols for building and integrating application software.

ATL — Above The Line

Traditional mass media marketing like TV, radio, and print advertising.

B2B — Business to Business

Transactions or strategies between businesses, as opposed to those involving consumers.

B2C — Business to Consumer

Direct transactions or strategies between a business and consumers.

BTL — Below The Line

Direct and targeted marketing tactics like direct mail and online ads.

BOTU — Bottom of The Funnel



Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding