6 All-Important Questions Your Brand Must Answer

The opportunity to develop a brand doesn’t come around very often. For most businesses, this is an exercise so seldom undertaken that it can be difficult to know where to start (or, indeed, end).

And, yet, this really isn’t something you can afford to mess up. A brand, by its nature, is a long-term asset. And if your brand is off from the outset, there’s simply no easy way to backtrack.

But, fear not. Help is at hand.

For those looking to get their brand in order, here are six key questions you’ll need to answer.

What do we do and how do we do it?

If you already have a product built, this is usually a very good place to start. The answer to this question needs to be as clear and functional as possible. There’s plenty of scope for fluff coming up.

In answering this question, write 1–2 paragraphs that capture the following:

• The make-up of product and/or service
• The channels used to market
• How the product is priced

Who are we here for?

A straightforward rundown here of your target audience. You’re trying to build out a portrait of your customer (or customers, if there are…