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The 7 Brand Design Mistakes That Will Totally Ruin Your Life
I recently re-read “Designing Brand Identity” by Alina Wheeler. This whopping work covers everything from the basic utility of branding to a detailed step-by-step guide on the brand design process, along with some insightful case studies from some of the world’s best known companies.
It’s mandatory reading for anyone in a brand or creative role. If you work in these disciplines and you haven’t read it yet, do.
Given that I already have (and, let’s face it, you might not), allow me to share with you some of the most valuable lessons I gleaned from it.
So, with contributions from “Designing Brand Identity” to help guide us, here are my seven brand design mistakes that will — if you’re not careful — totally ruin your life.
Mistake 1: You assume that your colleagues know what branding is
It is often believed by professionals working in brand and design (as it is in most other roles) that the value their discipline can add to an organisation is self-evident. If only that were so.
The first stop on the journey towards designing a great brand is about education, ensuring that colleagues throughout the business — especially at the highest levels of the organisation — appreciate why…
