77 Brand Marketing Terms and What They Mean

Nathaniel Bastin
Better Marketing
Published in
7 min readAug 23, 2021

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The comprehensive brand marketing glossary

The profession of brand marketing is awash with words and terms that, without an understanding of what they mean, can leave you feeling overwhelmed or confused.

But, fear not — help is at hand.

Here’s a comprehensive brand marketing glossary to get you through.

Brand

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Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding