The profession of brand marketing is awash with words and terms that, without an understanding of what they mean, can leave you feeling overwhelmed or confused. But, fear not — help is at hand. Here’s a comprehensive brand marketing glossary to get you through. Brand A name, term, design, symbol or…

Question: Before revolutionising the vacuum, what was James Dyson originally looking to reinvent? For those that make it all the way to end, the answer will be revealed! I recently read “Branding: In Five and a Half Steps” by Michael Johnson.

Better late than never. A belated Monthly Muse, November. A book I’m currently reading “Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg & Justin Mares Traction: How Any Startup Can Achieve Explosive Customer Growth Buy Traction: How Any Startup Can Achieve Explosive Customer Growth by Weinberg, Gabriel, Mares, Justin (ISBN…www.amazon.co.uk Description: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Building a successful company is hard. Smart…

Mastering the ever-expanding art of marketing begins (and possibly even ends) with one critical element: a deep grasp of human psychology. Without it, you’re essentially flying blind. As marketers, one of our core missions is to forge deeper connections with our audience. To achieve this, it’s imperative we understand the…

Clocks have gone back, but we’re striding on forward. Here’s October’s Monthly Muse. A book I’m currently reading “Building Distinctive Brand Assets” by Jenni Romaniuk Building Distinctive Brand Assets Buy Building Distinctive Brand Assets Illustrated by Romaniuk, Jenni (ISBN: 9780190311506) from Amazon's Book Store…www.amazon.co.uk Description: Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told)…

Now, if there’s one thing I really can’t stand (in a competitive field, I might add), it’s a mindlessly repetitive digital task. Nothing boils my broccoli quite like it! Fuelled by a burning desire to banish such drudgery, I’m perpetually on the hunt for tools that boost my efficiency and…

Embrace the change. Feel the shift. September's Monthly Muse. Brings a quick autumn lift. A book I’m currently reading “Psycho-Cybernetics” by Maxwell Maltz Psycho-Cybernetics (Updated and Expanded) Buy Psycho-Cybernetics (Updated and Expanded) Main by Maltz, Maxwell, Furey, Matt (ISBN: 9781800812925) from Amazon's…www.amazon.co.uk Description: Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual’s ability to achieve, or fail to achieve, any goal…

As an entrepreneur, you’re constantly grappling with your company’s operational demands. This highlights — sometimes daily — the ever-pressing need to streamline tasks and elevate efficiency. At the same time, there’s the equally pivotal challenge of shaping a brand, deepening relationships, and resonating with your audience. Balancing these dynamics can…

August; leave it must. As the British summer draws to a close, here’s a melancholy Monthly Muse. A book I’m currently reading “$100M Leads: How to Get Strangers To Want To Buy Your Stuff” by Alex Hormozi $100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2) 100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2) eBook : Hormozi, Alex…www.amazon.co.uk