The profession of brand marketing is awash with words and terms that, without an understanding of what they mean, can leave you feeling overwhelmed or confused. But, fear not — help is at hand. Here’s a comprehensive brand marketing glossary to get you through. Brand A name, term, design, symbol or…

Question: Before revolutionising the vacuum, what was James Dyson originally looking to reinvent? For those that make it all the way to end, the answer will be revealed! I recently read “Branding: In Five and a Half Steps” by Michael Johnson.

August; leave it must. As the British summer draws to a close, here’s a melancholy Monthly Muse. A book I’m currently reading “$100M Leads: How to Get Strangers To Want To Buy Your Stuff” by Alex Hormozi $100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2) 100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2) eBook : Hormozi, Alex…www.amazon.co.uk

Branding — where to start? To the man on the street, it all seems deceptively straightforward — logos, colours, and fonts. And, by contrast, for many in the business world, the field of branding can often feel too vague to fully grasp. Truth be told, we branding aficionados haven’t always…

It’s hi and bye to July. Signing off with my regular Monthly Muse. A book I’m currently reading “Busy this Evening?: Yarns of a London Minicab Driver” by Chris Bastin Busy this Evening?: Yarns of a London Minicab Driver Buy Busy this Evening?: Yarns of a London Minicab Driver by Chris Bastin (ISBN: 9781915853035) from Amazon's Book…www.amazon.co.uk Description: Inspired by the author’s own work and personal experiences, Busy This Evening? …

Marketing: a timeless endeavour of contrasts and harmonies. A field positively brimming with ‘yin-yangs’. “Yin-yang” is a Chinese philosophical concept that describes opposite but interconnected forces. Indeed, it’s the intrinsic polarities of marketing that render it arguably the most inclusive discipline in business, embracing all manner of temperaments and perspectives. …

So that was June. Here’s my usual tune. Monthly Muse. A book I’m currently reading “Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success” by Sean Ellis & Morgan Brown Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Buy Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Illustrated by Ellis, Sean, Brown…www.amazon.co.uk Description: Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare…

Let’s have a quick chat about a small, simple word that seems to contain an enormously complex universe within its five letters… …BRAND Ring a bell? Of course, it does! We’re surrounded by brands. …

Branding — it can all get a bit convoluted, don’t you think? Take, for instance, the subject of brand personality. Picture me, in endless meetings with the brand agency, wearily raking over word after word for hour upon hour. “Are we more bold or brave?”* Goooooorblimey! And it doesn’t stop…