Book Notes: “Branding that Means Business” by Matt Johnson and Tessa Misiaszek
📗 Single sentence summary
Combining the latest business thinking with psychology, sociology, and anthropology to show that a brand can’t serve a business unless it connects with people.
💬 The killer quote
“Brands matter when, and only when, they matter to consumers. They’re an asset to a company when, and only when, they hold meaning and carry significance within minds and lives. This is how brands mean business.”
🙋 Recommended for
Business professionals looking to gain a greater understanding around why branding matters from a psychological perspective, and how it is best practiced.
Notes
Caveat: These are my own notes and may exclude information that is either less relevant or already known to me.
The case for branding
We’re living in an era where products — particularly digital products — are booming because of how (relatively) easy they are to create and scale.
But product value is transient and is often competed away by competitors with similar, cheaper or incrementally better products. The winners in the world of…
