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Book Notes: “Building a Story Brand” by Donald Miller
📗 Single sentence summary
Teaching marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
💬 The killer quote
“The most powerful tool for organising information… is a story.”
🙋 Recommended for
Marketers of all levels wanting to develop and build a compelling brand narrative around the problem they are solving in a way that’s easily digestible for customers.
Notes
Caveat: These are my own notes and may exclude information that is either less relevant or already known to me.
“The key is to make your company’s message about something that helps the customer survive and do so in such a way that they can understand it without much effort.”
The StoryBrand framework consists of seven elements—listed below — which all contribute to building a brand’s story.
1. A character (hero)
A brand’s story starts with a hero character who wants something (focus on only one thing). The hero is your customer, not your brand.
