Book Notes: “Stories That Stick” by Kindra Hall

Nathaniel Bastin
4 min readFeb 25, 2022
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business, by Kindra Hall — available here

📗 Single sentence summary

A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilising the principles behind the world’s most effective business storytelling strategies.

💬 The killer quote

“The moment you take control of your stories, you take control of your business and your life.”

🙋 Recommended for

Anyone looking to better utilise stories, either as part of their marketing efforts or more generally.


Caveat: These are my own notes and may exclude information that is either less relevant or already known to me.

The four components of a great story

An engaging story incorporates the following four components:

  1. Identifiable characters: A single or several single separate characters we can identify with and connect to.
  2. Authentic emotion: This doesn’t have to be overdramatic; it can be as simple or common as frustration or wonder or curiosity.
  3. A significant moment: In time or physical space.
  4. Specific details: The finer the detail…



Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” |