Book Notes: “Superfans” by Pat Flynn

Nathaniel Bastin
5 min readJan 8, 2022
Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business, by Pat Flynn — available here

📗 Single sentence summary

A framework to help brands and businesses grow their tribe from scratch utilising methods and tactics to transition audience members up the “Pyramid of Fandom” which culminates with Superfans.

💬 The killer quote

“Fans are important, but Superfans are everything.”

🙋 Recommended for

Entrepreneurs and marketers attempting to build a loyal community or cult brand for their business.

Notes

Caveat: These are my own notes and may exclude information that is either less relevant or already known to me.

The Pyramid of Fandom

  • The path to becoming a Superfan is explained by this reverse funnel.
The Pyramid of Fandom

From bottom to top:

  • Casual fans: These people have found you via a recommendation, a link or mention on another website, a search result, a related video, etc.
  • Active audience: People who have chosen to follow you in some way by joining your email list, subscribing to your podcast, bookmarking your website, etc.
  • Connected community: A segment of fans/followers you are able to communicate regularly and easily with, helping you seed and validate new ideas to grow your business.
  • Superfan: Your true fans.

“[Superfans] will drive two hundred miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work.” Kevin Kelly

From Casual to Active

Tactics for taking your audience from Casual to Active.

  • Speak your audience’s language. On first contact, it is…

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Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding