Book Notes: “The 1-Page Marketing Plan” by Allan Dib

The 1-Page Marketing Plan, by Allan Dib — available here

📗 Single sentence summary

A marketing implementation approach that makes creating a marketing plan simple and fast using literally a single page.

💬 The killer quote

“To build a successful business you need to stop doing random acts of marketing and start following a reliable plan… Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.”

🙋 Recommended for

Students of marketing, entrepreneurs and those looking to gain a holistic understanding of how to build a marketing plan.

Notes

Caveat: These are my own notes and may exclude information that is either less relevant or already known to me.

Introduction

The 1-Page Marketing Plan is a 3x3 sheet which covers three essential marketing stages:

• Before (Prospect): Get them to know you and indicate interest.
• During (Lead): Get them to like you and buy from you for the first time.
• After (Customer): Get them to trust you, buy from you regularly and refer
  new business to you.