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Book Notes: “The Voltage Effect” by John A List

Nathaniel Bastin
4 min readMar 27, 2022

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The Voltage Effect, by John A List — available here

📗 Single sentence summary

An economist’s approach to identifying the ideas that will be successful when scaled and how to avoid those that won’t.

💬 The killer quote

“Scaleable ideas are all alike. Every unscalable idea is unscalable in its own way.”

🙋 Recommended for

Business professionals wanting to hone and improve their approach to testing and analysing data in aid of more effectively scaling their proposed initiatives.

Notes

Caveat: These are my own notes and may exclude information that is either less relevant or already known to me.

A definition of scale

“To achieve a desired outcome when you take an idea from a small group of customers, students or citizens…to a much larger one.”

Pitfalls to avoid in determining whether an idea will scale

Identifying a positive, small-scale cause and effect relationship does not guarantee that an idea will successfully scale. Before scaling, one must look to avoid these common errors.

  • Dupers and false positives. When some piece of evidence or…

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Nathaniel Bastin
Nathaniel Bastin

Written by Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding

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