Brand Management: A Day in the Life

“I led the brand today, oh boy”

Not Lennon/McCartney

Are you thinking about a career in brand management? Are you weighing up whether to hire a Brand Manager into the team? Wondering what that Brand Manager on the other side of the business actually does?

Then this is for you.

The nature of brand management — the ongoing management of a company’s brand(s) — can vary enormously based on the individual needs of a business, from long-term strategic thinking to periodic housekeeping.

In attempting to illustrate a day in the life of a Brand Manager, I have aggregated a range of responsibilities (and associated tasks) into one highly productive, interesting and diverse working day.

It probably goes without saying that not everyday is like this, so don’t hold me to it(!).

And so, without further ado, it’s time to say “good morning”.

Morning

9:00–10:00

• Brand approvals: Review draft marketing materials received from colleagues against the brand guidelines and return with approvals and/or any required adjustments

10:00–11:00

• Campaign development: Brief a creative…