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Colour: The Things You Need to Know
Colour — it’s everywhere we look. Take a quick moment to glance up at your surrounding environment. See how varied the range of colours is.
Think also about how synonymous colours are with well-known brands. The red of Coca Cola, the purple of Cadbury; the orange of, well, Orange.
We cannot escape the amazing power of colour in our daily lives — and few of us would want to!
I recently read “Colour: A Workshop For Artists and Designers” by David Hornung, a hands-on guide to the seemingly inexhaustible world of colour.
The theory of colour is fascinating, but its vastness can feel overwhelming. For many, the study colour and its application is a life-long pursuit.
In reality, there are a few foundational terms and principles that every marketer should know. Learning these will ensure that, at the very least, you are able to speak the language of colour when working with a designer on a new brand or campaign.
And — lucky for you — here they are.
