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Content Creation: The Lazy Person’s Guide
When asked about the biggest content marketing challenges their company faces, 60% of marketers say that they can’t produce content consistently.
And the outlook is even worse for those that do produce content with 65% of marketers complaining that they find it difficult to produce content that’s engaging.
The benefits of content marketing are well understood by marketers in general. Good content builds trust with your consumer, helping them connect with your business in a way that could eventually lead to action.
All well and good, but here’s the rub. For all its incredible upsides, good content marketing takes a whole lot of effort.
Or does it?
I recently read “Master Content Marketing” by Pamela Wilson. The book breaks down the key components that make compelling content with some valuable guidance on how to go about planning and producing content consistently.
In this article, I’m going to relay — in brief — some of the key insights from the book. And — if you make it all the way to the end — I’ll share with you something that not even Google Docs has yet managed to supply.
