Copy Connoisseur: 7 Killer Bullets Shown to Melt the Cold Shoulder and Boost Your Conversion Rates
4 min readFeb 27, 2020
Okay, you’ve written a headline for your ad. You know exactly the action you want a prospective customer to take. You’re almost there, but not quite.
How do you go about transitioning smoothly from headline to CTA in a way that avoids your prospect losing interest and maintains — or increases —…
