Credibility: 5 Ways for Your Start-up To Build It

Visual identity and key messages out into the world… Check.

Target audience increasingly more aware of your offering… Yep.

Top end of the sales funnel beginning to widen… Sure - definitely!

So why, oh why, is your start-up’s conversion rate so low? Why aren’t prospects making that final leap?

You need to build… let’s all say it together…

Credibility.

Allow me to elaborate.

Credibility is earned, but it’s well worth the wait

Knowingly or unknowingly, consumers crave credibility.

In a world filled with noise — particularly online — people need assurance that a business can be relied upon to deliver the goods before laying out their hard-earned moolah.

But, as a marketer, you can’t just flick the instant credibility switch. Your brand needs to earn consumers’ trust.

It’s an incremental process that takes time and effort but is, in the end, worth the wait. For rightful credibility is a virtuous cycle.

Softened by your known good standing, prospective customers are far more likely to give your business the benefit of the doubt.