Dear Branders. I Think I’m Done With Brand Purpose. Here’s Why.

Nathaniel Bastin
5 min readJan 27

Dear Branders,

I have a confession to make. As a devoted brand marketer, it’s something I’m almost too afraid to admit. As I write this letter, I can feel my hands trembling with each newly scribed word.

This isn’t going to be easy. But, deep breath. Here it goes.

Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook”