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Fonts: Let’s Keep It Simple
If you’re a human being living in the 21st Century, at one point or another, whether or not you work in a creative industry, you’re going to be asked to choose a font.
Now, I don’t know about you, but this is something I have, in the past, found a bit daunting. What are the criteria by which that decision would be reached?
I recently read “Typographie” by Emil Ruder. Despite it being nearly 300 pages long, it’s one of those books that - once read - can leave you feeling like you know less than when you started.
“A printed work, being a means of communication, should be thought out to the last detail and made superlatively fit for the purpose it serves.”
Emil Ruder
Gulp!
It’s now clearer to me than ever that typography is an artform. And, like any creative medium, it is an almost bottomless rabbit hole of nuance. A stem here and a stroke there can make all the difference.
But, unless you’re willing to dedicate your life to fonts (a worthy pursuit, no doubt), you’re going to…
