From Hideous to Head-Turning: The Checklist That’s Guaranteed to Improve Your Marketing Creative Time After Time

I’ve long been on the lookout for a sequenced, reliable and repeatable system for reviewing creative work

“Argh, this is all wrong!”, I cried out in horror. Weeks since I’d briefed the agency. Weeks of anticipation. And they had delivered this. Page after page, it was way off. Hard even to know where to start. How could I get it to the level it needed to be?