How Branding Can Help Your Business Survive a Recession

Nathaniel Bastin
3 min readFeb 26

Recession! The mere word can upset the steady stroke of many otherwise established and valiant entrepreneurial swimmers.

Some might say that’s understandable — but does it need to be? I very much think not.

In fact, a carefully nurtured brand could well be the buoyancy aid you can rely on when all are sinking around you.

Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook”