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Mickey Mouse Management: The Disney Guide to Creative Leadership
Why is it that some organisations simply ooze creativity and innovation while others find it impossible to produce anything exciting or new?
The answer, for the most part, is to be found in a company’s mindset. You see, it probably won’t surprise you to learn that creativity is most prevalent in environments where creativity is actively encouraged (see, I said it wouldn’t surprise you).
But how is an environment like that built? Well it all starts from the top.
I recently read “The Ride of a Lifetime: Lessons in Creative Leadership” by Robert Igor, CEO at Disney from 2005 to 2019. Throughout, Igor shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
As you might expect for an executive of Igor’s standing, his principles for success are laid out very (…very) concisely. So I thought I might take it upon myself to unpack the five principles I found most useful, and hopefully you will too.
So here they are.
