Mickey Mouse Management: The Disney Guide to Creative Leadership

Nathaniel Bastin
5 min readSep 16, 2020
Unpacking 5 of Robert Igor’s principles for bringing magic to life

Why is it that some organisations simply ooze creativity and innovation while others find it impossible to produce anything exciting or new?

The answer, for the most part, is to be found in a company’s mindset. You see, it probably won’t surprise you to learn that creativity is most prevalent in environments where creativity is actively encouraged (see…

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Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding