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Monthly Muse: April 2022
April — a month that supposedly plays host to a vast array of cuckoo festivals all over the UK. Though, as a Brit, I can’t claim to have ever seen or attended a single one.
Anyway, flying in with my latest Monthly Muse.
A book I’m currently reading
“The Lean Startup: How Constant Innovation Creates Radically Successful Businesses” by Eric Ries
Description: The Lean Startup is the approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late. Now is the time to think Lean.
A brand/marketing lesson I’ve learned
Managing a brand is about, among other things, ensuring that a certain level of quality is attained (and then maintained) throughout the entire customer experience. Anything that falls below the required level of quality ought to be…
