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Monthly Muse: August 2022
Throughout history, the number of days in August has changed multiple times, down to as little as 29 under Numa Pompilius, the legendary second king of Rome.
And, while writing this edition of Monthly Muse, I read that I have Julius Caesar to thank for the two extra days!
A book I’m currently reading
“The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue” by Derral Eves
Description: Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
A brand/marketing lesson I’ve learned
For most smaller companies, an emphasis on brand marketing is probably most worthwhile once the bottom of the funnel — direct response advertising, onboarding and product experience — has been sufficiently optimised.
