Monthly Muse: August 2023

Nathaniel Bastin
2 min readAug 31, 2023

August; leave it must.

As the British summer draws to a close, here’s a melancholy Monthly Muse.

A book I’m currently reading

“$100M Leads: How to Get Strangers To Want To Buy Your Stuff” by Alex Hormozi

Description: This book contains the playbooks that took the author from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads he was getting. The problem is — most business owners don’t know how to get leads. This book is written to solve your leads problem.

A brand/marketing lesson I’ve learned

The emotions of anxiety and sadness signal two distinct underlying psychological issues:

  • Anxiety = too many choices. Solution: Prioritisation.
  • Sadness = too few choices. Solution: Education and growth.

A campaign that’s inspired me

“Ocado” — Inspired Choices

  • Wonderfully storyboarded, cast, and produced
  • Correctly plays on the wandering minds of human-beings
  • Nice use a subtle British humour

A quote that’s stuck with me

“Among those whom I like or admire, I can find no common denominator. But among those whom I love, I can: all of them make me laugh.”

W. H. Auden

A log of my latest scribbles

Finally, a big hello (and thank-you) to my newest followers

Via Santiago; Edmundo Ortega; Kenna Kakes; Julie Plavnik

Let’s connect on Twitter/𝕏 → @NB_Branding

Until next month 👋

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Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding