Monthly Muse: August 2023
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August; leave it must.
As the British summer draws to a close, here’s a melancholy Monthly Muse.
A book I’m currently reading
“$100M Leads: How to Get Strangers To Want To Buy Your Stuff” by Alex Hormozi
Description: This book contains the playbooks that took the author from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads he was getting. The problem is — most business owners don’t know how to get leads. This book is written to solve your leads problem.
A brand/marketing lesson I’ve learned
The emotions of anxiety and sadness signal two distinct underlying psychological issues:
- Anxiety = too many choices. Solution: Prioritisation.
- Sadness = too few choices. Solution: Education and growth.
A campaign that’s inspired me
“Ocado” — Inspired Choices
- Wonderfully storyboarded, cast, and produced
- Correctly plays on the wandering minds of human-beings
- Nice use a subtle British humour
A quote that’s stuck with me
“Among those whom I like or admire, I can find no common denominator. But among those whom I love, I can: all of them make me laugh.”
W. H. Auden
A log of my latest scribbles
Finally, a big hello (and thank-you) to my newest followers
Via Santiago; Edmundo Ortega; Kenna Kakes; Julie Plavnik
Let’s connect on Twitter/𝕏 → @NB_Branding
Until next month 👋
