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Monthly Muse: December 2022
Good tidings!
We’ve reach December, the month where — for the northern hemisphere, at least — winter officially begins. Brrr!
And here with a blizzard of pensiveness, it’s 2022's last Monthly Muse.
A book I’m currently reading
“The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life” by Tim Ferriss
Description: Ferriss uses cooking to explain “meta-learning,” a step-by-step process that can be used to master anything, whether searing steak or shooting 3-pointers in basketball. The 4-Hour Chef is a five-stop journey through the art and science of learning: 1. Meta-learning; 2. The Domestic; 3. The Wild; 4. The Scientist; 5. The Professional.
A brand/marketing lesson I’ve learned
On the interplay between brand name a tagline
When it comes to choosing a name and tagline for a new brand, it is important to understand how the two components compliment each other.
