Monthly Muse: December 2023

Nathaniel Bastin
2 min readDec 31, 2023

As the year concludes,

With festive hues,

Let’s end on a cheer,

With December’s Monthly Muse.

A book I’m currently reading

“Sapiens: A Brief History of Humankind” by Yuval Noah Harari

Description: What makes us brilliant? What makes us deadly? What makes us Sapiens? One of the world’s preeminent historians and thinkers, Yuval Noah Harari challenges everything we know about being human. Earth is 4.5 billion years old. In just a fraction of that time, one species among countless others has conquered it: us.

A brand/marketing lesson I’ve learned

It’s well-established that brand marketing is focused on building enduring consumer associations, rather than focusing on immediate sales.

But how best to achieve that?

Consistency is crucial; regular exposure to a brand’s unique identity embeds it deeply in consumers’ minds, continuously building and refreshing relevant…



Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” |