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Monthly Muse: February 2022
It’s February, the name of which is derived from the Latin word “februum”, meaning purification — #insight
And so it is with pure delight that I welcome you, once again, to my Monthly Muse.
A book I’m currently reading
“Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies” by Chris Yeh and Reid Hoffman
Description: Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.
A brand/marketing lesson I’ve learned
Networked platforms are those that become more useful and valuable as more people/businesses join.
For platforms without a market dynamic — where users share and commune with like-for-like users (i.e. Facebook) — a community-led marketing approach is likely the best…
