Monthly Muse: February 2023

Nathaniel Bastin
2 min readFeb 28, 2023

It’s February, and I’m now desperately in need of some sun.

British I may well be, but is a single ray of sunshine too much to ask!? I implore thee.

But no matter what, coming in hot, here’s February’s Monthly Muse.

A book I’m currently reading

“Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains” by Matt
Johnson & Prince Ghuman

Description: Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

A brand/marketing lesson I’ve learned

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Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding