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Monthly Muse: January 2022
Welcome one and all to another Gregorian calendar cycle.
And as we wheel our way around the sun once more, I’ll be documenting my latest insights, thoughts and writings in a new monthly feature I’m calling—for want of a better title—Monthly Muse.
So, what better place to start than January.
A book I’m currently reading
“Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself” by Cath Caldwell
Description: If you’re ready to use the power of design to take your personal project or burgeoning business to the next level, Graphic Design for Everyone is a one-stop resource to becoming an effective, inspirational visual communicator.
A brand/marketing lesson I’ve learned
For many businesses, a brand-led approach will require a wholesale change of mindset. The practice doesn’t fit as comfortably into the immediate “x input = y output” ethos that many executives feel most at ease with. A company’s brand is an asset that…
