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Monthly Muse: January 2023
Welcome to another year. It’s so good to be back with you.
Kicking us off, here’s January’s Monthly Muse.
A book I’m currently reading
“The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention” by Nicolas Cole
Description: What are the secrets to writing online? Why do some writers accumulate hundreds of thousands, even millions of views on their content — and others write and write, only to go unnoticed? Nicolas Cole, one of the most viral columnists on the internet with more than 100 million views on his writing, is pulling back the curtain.
A brand/marketing lesson I’ve learned
Speed is often viewed by marketers as a great selling point for products, particularly those of a more tech-centric variety.
However, there is a natural mental trade-off consumers tend to make between things that are fast/quick/speedy/instant and things that are durable and full of quality.
