Monthly Muse: July 2023

It’s hi and bye to July.

Signing off with my regular Monthly Muse.

A book I’m currently reading

“Busy this Evening?: Yarns of a London Minicab Driver” by Chris Bastin

Busy this Evening?: Yarns of a London Minicab Driver

Description: Inspired by the author’s own work and personal experiences, Busy This Evening? presents a humorous and often tongue-in-cheek insight into the life of a London minicab driver, through the eyes of the sincere and endearing Thomas Buckley.

A brand/marketing lesson I’ve learned

It’s often said that marketers should emphasise a product’s benefits over its features to better connect with consumers and their needs.

Broadly correct.

But we shouldn’t overlook how features can also market a product by:

• Communicating a brand’s competitive advantage.
• Signalling a brand’s executional competence.
• Appealing to consumers who love tools and gadgets.