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Monthly Muse: June 2022
June is the month with the longest daylight hours of the year in the Northern Hemisphere, and conversely, the shortest daylight hours of the year in the Southern Hemisphere.
And here, as long and short as ever, is Monthly Muse.
A book I’m currently reading
“Hooked: A Guide to Building Habit-Forming Products” by Nir Eyal
Description: Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the “Hook Model,” a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly — without depending on costly advertising or aggressive messaging.
A brand/marketing lesson I’ve learned
On the value of investing in design, taken from Plug and Play Design blog:
