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Monthly Muse: March 2022
We’ve reached the end of March, the month in which — in 1876 — Alexander Graham Bell made the first-ever phone call.
And, with that fact swiftly out of the way, it’s time to dial in my latest Monthly Muse.
A book I’m currently reading
“The Voltage Effect” by John A List
Description: In The Voltage Effect, University of Chicago economist John A List explains how to identify the ideas that will be successful when scaled and how to avoid those that won’t. Drawing on his own original research, as well as fascinating examples from the realms of business, government, education and public health, he details the five signature elements that cause voltage drops and unpacks the four proven techniques for increasing positive results — or voltage gains — and scaling great ideas to their fullest potential.
A brand/marketing lesson I’ve learned
The terms “community” and “social media” are often used interchangeably, but they are not necessarily the same.
