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Monthly Muse: March 2023
In the month that we call March, winter’s grip can still be harsh.
But the promise of spring, makes our hearts want to sing, and brings hope of fresh, greener grass.
Here’s March’s Monthly Muse.
A book I’m currently reading
“The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy” by Richard Shotton
Description: Every day, people make hundreds of choices. The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today — and shows how any business can take advantage of these to win customers, retain customers and sell more.
A brand/marketing lesson I’ve learned
The temptation with building and marketing a product or service is to assume that the more features and services you offer, the more enticing the proposition becomes to people.
That isn’t the case.
