Monthly Muse: March 2024

Nathaniel Bastin
2 min readApr 2, 2024

And so, following an eagerly awaited four-day Easter weekend (question: is that a UK-exclusive tradition?) here’s March’s Monthly Muse.

A book I’m currently reading

“Scaling People: Tactics for Management and Company Building” by Claire Hughes Johnson

Description: A practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward — including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms — can be applied to companies of any size, in any industry.

A brand/marketing lesson I’ve learned

During a crisis, people instinctively seek information and comfort, as evidenced by the predictable increase in searches for updates and resources that accompany such events.

Yet, alongside that, search data shows that there’s also a surprising desire for humour or even unsettling content related to the crisis…



Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” |