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Monthly Muse: May 2023
Hooray, it’s May!
And, right on cue, here’s that very month’s edition of Monthly Muse.
A book I’m currently reading
“Mastering Uncertainty: How great founders, entrepreneurs and business leaders thrive in an unpredictable world” by Matt Watkinson & Csaba Konkoly
Description: What separates the world’s most successful entrepreneurs and business tycoons from the rest? It’s not their superhuman intelligence. It’s something more fundamental: they understand how to turn uncertainty to their advantage. The unforeseen always occurs. Mastering Uncertainty shows you how to prepare for it and make the best use of it.
A brand/marketing lesson I’ve learned
Brand awareness is a crucial metric for marketers and businesses to monitor since without initial awareness of a brand, potential customers are unlikely to make purchases.
There are two metrics for tracking brand awareness:
- Unprompted awareness: the ability of individuals to recall a…
