Member-only story
Monthly Muse: November 2022
A quick fact for you. In all of Shakespeare’s 154 sonnets and 37 plays, the month of November isn’t mentioned even once. A great shame!
No such folly here, though. Welcome to November’s Monthly Muse.
A book I’m currently reading
“The Human Brand: How We Relate to People, Products, and Companies” by Chris Malone & Susan T. Fiske
Description: People everywhere describe their relationships with brands in a deeply personal way — we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in our brains when we make these judgments? The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
A brand/marketing lesson I’ve learned
Most companies can usually be characterised as either product-led or brand-led, both of which entail differing mindsets.
