Monthly Muse: November 2023

Nathaniel Bastin
2 min readDec 4, 2023

Better late than never.

A belated Monthly Muse, November.

A book I’m currently reading

“Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg & Justin Mares

Description: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business.

A brand/marketing lesson I’ve learned

The use of pop culture elements like celebrities and popular songs in brand endorsements is a double-edged sword.

While leveraging their fame can notably enhance a brand’s visibility and credibility, these elements bring their own pre-existing associations that might overshadow the brand’s unique identity and message.

It’s often more effective to develop and invest in assets uniquely associated with your brand, ensuring a clearer and more focused brand identity.

A campaign that’s inspired me

“Joy Ride” — Amazon

  • Simple yet high in emotional resonance
  • Clear product utility within the concept
  • Beatles track!

A quote that’s stuck with me

“Your brand is a story unfolding across all customer touch points.”

Jonah Sachs

A log of my latest scribbles

Finally, a big hello (and thank-you) to my newest followers

Chiarra Sue; Rupanksha Srivastava; Alexandre Iglesias; GB Logo Design; gab1930s; MCSterling; mpowerdesign

Let’s connect on 𝕏 → @NB_Branding

Until next month 👋



Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” |