Better late than never.
A belated Monthly Muse, November.
A book I’m currently reading
“Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg & Justin Mares
Traction: How Any Startup Can Achieve Explosive Customer Growth
Buy Traction: How Any Startup Can Achieve Explosive Customer Growth by Weinberg, Gabriel, Mares, Justin (ISBN…
Description: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business.
A brand/marketing lesson I’ve learned
The use of pop culture elements like celebrities and popular songs in brand endorsements is a double-edged sword.
While leveraging their fame can notably enhance a brand’s visibility and credibility, these elements bring their own pre-existing associations that might overshadow the brand’s unique identity and message.
It’s often more effective to develop and invest in assets uniquely associated with your brand, ensuring a clearer and more focused brand identity.
A campaign that’s inspired me
“Joy Ride” — Amazon
- Simple yet high in emotional resonance
- Clear product utility within the concept
- Beatles track!
A quote that’s stuck with me
“Your brand is a story unfolding across all customer touch points.”
A log of my latest scribbles
5 Powerful Psychological Motivators We Can’t Easily Measure
Harnessing life’s invisible forces
Finally, a big hello (and thank-you) to my newest followers
Let’s connect on 𝕏 → @NB_Branding
Until next month 👋