Monthly Muse: November 2023
Better late than never.
A belated Monthly Muse, November.
A book I’m currently reading
“Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg & Justin Mares
Description: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business.
A brand/marketing lesson I’ve learned
The use of pop culture elements like celebrities and popular songs in brand endorsements is a double-edged sword.
