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Monthly Muse: October 2022
October — a month awash with holidays and observances: World Vegetarian (1st October), World Animal Day (4th October), World Food Day (16th October), International Animation Day (28th October) and Halloween (31st October).
And, not to forget, October’s Monthly Muse.
A book I’m currently reading
“Alchemy: The Surprising Power of Ideas That Don’t Make Sense” by Rory Sutherland
Description: In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd — from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.
A brand/marketing lesson I’ve learned
People’s loyalty towards a brand is formed in much the same way as their loyalty towards…
