Monthly Muse: October 2023

Nathaniel Bastin
2 min readOct 31, 2023

Clocks have gone back, but we’re striding on forward.

Here’s October’s Monthly Muse.

A book I’m currently reading

“Building Distinctive Brand Assets” by Jenni Romaniuk

Description: Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it’s time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand’s Distinctive Assets.

A brand/marketing lesson I’ve learned

There’s a prevailing notion in the branding industry that in order to truly stand out, a brand must hone in on a specific category entry point, crafting a proposition that sets it apart from its competitors.

This approach hinges on the belief that a differentiated value proposition is key, and that a narrow focus will cut through…

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Nathaniel Bastin
Nathaniel Bastin

Written by Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding

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