Monthly Muse: October 2023
Clocks have gone back, but we’re striding on forward.
Here’s October’s Monthly Muse.
A book I’m currently reading
“Building Distinctive Brand Assets” by Jenni Romaniuk
Description: Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it’s time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand’s Distinctive Assets.
A brand/marketing lesson I’ve learned
There’s a prevailing notion in the branding industry that in order to truly stand out, a brand must hone in on a specific category entry point, crafting a proposition that sets it apart from its competitors.
This approach hinges on the belief that a differentiated value proposition is key, and that a narrow focus will cut through…
