Monthly Muse: September 2022

It’s September. And here’s Monthly Muse.

A book I’m currently reading

“Branding that Means Business” by Matt Johnson & Tessa Misiaszek

Branding that Means Business: Economist Edge: books that give you the edge

Description: Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can’t serve a business unless it connects with people. Equipped with these human-based perspectives, you’ll have the tools to create, enhance and distinguish your brand in new and impactful ways — and make it a must-have in the minds and lives of your consumers.

A brand/marketing lesson I’ve learned

Having brand as part of a marketing team gives the impression that — like other marketing disciplines — it is fairly narrow and specific in scope. And, when it comes to top-of-funnel advertising (an important element of brand), that’s true to say.

But brand done well is much broader than just brand marketing. It exists to ensure that all touchpoints and interactions, marketing and beyond, are…