Monthly Muse: September 2023
Embrace the change.
Feel the shift.
September's Monthly Muse.
Brings a quick autumn lift.
A book I’m currently reading
“Psycho-Cybernetics” by Maxwell Maltz
Description: Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual’s ability to achieve, or fail to achieve, any goal. He developed techniques for improving and managing self-image visualization, mental rehearsal and relaxation which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than sixty years.
A brand/marketing lesson I’ve learned
Intention → Obstacle → Jeopardy → Resolution
A timeless sequence for a great story.
Example: Lily set off for her grandmother’s cottage across the meadow; when suddenly a blinding fog and chilling growls threatened her journey…
