The 3 Pillars of Branding

Nathaniel Bastin
4 min readAug 30, 2023

Branding — where to start?

To the man on the street, it all seems deceptively straightforward — logos, colours, and fonts.

And, by contrast, for many in the business world, the field of branding can often feel too vague to fully grasp.

Truth be told, we branding aficionados haven’t always explained our discipline as clearly as we should have.

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Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding