The Delicate Dance of Productivity and Branding

Nathaniel Bastin
3 min readSep 29, 2023

As an entrepreneur, you’re constantly grappling with your company’s operational demands.

This highlights — sometimes daily — the ever-pressing need to streamline tasks and elevate efficiency.

At the same time, there’s the equally pivotal challenge of shaping a brand, deepening relationships, and resonating with your audience.

Balancing these dynamics can be tricky, as each requires a distinct — even opposing — mindset.

Here’s why.

Productivity: The art of saying “no”

Productivity usually centres around our capacity — both personally and organisationally — to set priorities, maintain focus, and guard our energy.

Key to this is mastering the art of saying “no.”

By setting boundaries, we allocate our time and resources to tasks that align with our predetermined priorities.

It ensures we’re never spread too thin and can consistently deliver high-quality, high-value work.

Tangibly, this manifests in the simplifying of processes, automation through technology, and the pruning unnecessary or frivolous expenses.

It’s akin to erecting a fence around a garden.

By blocking out distractions, or those unwelcome pests, we ensure everything within gets the care it needs to thrive.

Undoubtedly, the ability to guard ourselves, streamline operations, and decline tasks or offers misaligned with our objectives is paramount.

All to the good, you might say.

So, what’s the catch?

Branding: The magic of “yes”

Branding (as I never get tired of repeating) transcends the realm of logos and catchy slogans.

It’s about fostering relationships, albeit at a broader scale.

Top-tier brands stand out predominantly for their loyal and ample customer connections.

They achieve this by consistently exceeding expectations, signalling their worthy intentions towards their audience.



Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” |