The Human Advantage: Branding in an AI-Dominated Future

Nathaniel Bastin
3 min readApr 29, 2023

Trite but no less true, the rise of AI is a revolution that’s about to change everything, including the field of brand marketing.

How exactly? At this early stage, it’s probably too soon to say.

Though, among all the hype and conjecture, there’s one hunch I’m finding particularly hard to shake.

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Nathaniel Bastin

Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding